About this role
This Sr. Product Manager role drives attribution and measurement enhancements across Media Collective. You will partner with Measurement Engineering and Data Science to define models, validate statistical significance, and translate measurement outputs into actionable insights.
Key Responsibilities
- Drive automation and launch of attribution and incrementality measurement outputs
- Validate statistical significance and launch readiness using deep data analysis
- Own metric definitions, data contracts, and governance frameworks
- Design automation pipelines supporting billions of ad events with Engineering and Data Science
- Shape how measurement informs planning, optimizations, and performance reporting
Technical Overview
The role emphasizes building and automating advanced measurement outputs (ads attribution and incrementality) at scale in a privacy-driven environment. It requires hands-on technical fluency with SQL, ETL pipelines, and BI tooling, along with rigor around metric definitions, data contracts, governance, and launch readiness using deep data analysis.
Ideal Candidate
The ideal candidate is a senior product manager with 5+ years of product management experience in AdTech, MarTech, or Retail Media. They combine strong marketing measurement expertise (performance metrics, attribution, incrementality) with technical fluency in SQL, ETL pipelines, and BI tooling to validate statistical significance and deliver measurement products at scale.
Must-Have Skills
5 plus years of product management experienceSignificant time in AdTechMarTechor Retail MediaStrong understanding of marketing measurementincluding performance metrics and attributionTechnical fluency with largescale data systemsSQLETL pipelinesand BI toolingExceptional written and verbal communication skillsDrive developmentautomation and launch of advanced measurement outputsincluding ads attribution and Incrementality measurement at scalein a privacy driven environmentValidate statistical significanceOwn metric definitionsdata contractsand governance frameworks
Tools & Platforms
SQLETL pipelinesBI toolingdata contracts
Required Skills
Product managementattributionIncrementality measurementmarketing measurementperformance metricsmethodological rigorstatistical significancemetric definitionsdata contractsgovernance frameworksautomationprivacy driven environmentSQLETL pipelinesBI toolingdeep data analysislaunch readiness frameworksdata sciencesprint grooming
Hard Skills
Product managementAttributionMeasurement enhancementsMarketing measurementPerformance metricsAttribution modelingIncrementality measurementStatistical significance validationMetric definitionsData contractsGovernance frameworksData pipeline designAutomation of measurement outputsLaunch of measurement outputsDeep data analysisLaunch readiness frameworksEngineering and Data Science collaborationSQLETL pipelinesBI toolingTechnical fluency with large-scale data systemsBills of ad events (billion-level event pipelines)Cross-functional deliverySprint grooming
Soft Skills
Exceptional written and verbal communicationOwnershipCollaborationOwnership mindsetManage conflicts and drive alignment across PMsengineeringdata scienceanalyticsInfluence stakeholders without authorityTeam culture building
Keywords for Your Resume
SeniorProduct ManagerSr. Product ManagerSenior Product ManagerProduct ManagerMeasurementattributionIncrementalityIncrementality measurementmarketing measurementperformance metricsmethodological rigorstatistical significancemetric definitionsdata contractsgovernance frameworksautomationlaunch of advanced measurement outputsprivacy driven environmentSQLETLETL pipelinesBI toolinglarge-scale data systemssprint groomingdeep data analysislaunch readiness frameworksdata scienceMeasurement Engineeringmedia channelaudienceinvestment type
Deal Breakers
Must have 5+ years of product management experience with significant time in AdTech, MarTech, or Retail Media, Must have technical fluency with SQL, ETL pipelines, and BI tooling, Must have strong understanding of marketing measurement including performance metrics and attribution
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