About this role
This is a Social Media Marketing Manager role focused on planning, creating, and optimizing social media strategies for clients. You will develop content strategy and calendars, produce Canva-based creatives across major platforms, and report on performance metrics to improve results.
Key Responsibilities
- Plan and execute social media strategies aligned to marketing goals
- Create on-brand social media creatives using Canva across Instagram, Facebook, LinkedIn, and Twitter
- Oversee content calendars for consistent posting and brand voice
- Monitor trends, competitor activity, and platform updates to refine strategy
- Track, analyze, and report performance metrics with recommendations for optimization
Technical Overview
The role is platform-driven social media execution rather than software engineering. It involves using Canva for creative production and using social media scheduling/publishing and analytics tools to monitor performance and produce reporting for optimization.
Ideal Candidate
The ideal candidate is a mid-level Social Media Marketing Manager with 2–4 years of experience in social media management or digital marketing. They are highly proficient with Canva, can build content calendars and on-brand creative for Instagram, Facebook, LinkedIn, and Twitter, and can track performance metrics to deliver optimization recommendations.
Must-Have Skills
Plandevelopand execute social media strategies aligned with overall marketing goals and campaign objectivesCreate high-qualityengagingand on-brand social media creatives using CanvaMaintain consistent posting and alignment with brand voice and messagingStrong proficiency in CanvaIn-depth understanding of major social media platforms and their best practices2–4 years of experience in social media management or digital marketingExperience with social media marketing: 1 year (Required)Strong communication and organizational skillsAbility to think strategically while executing creativelyWrite compelling captions and support copy
Nice-to-Have Skills
Experience with social media scheduling and analytics tools
Tools & Platforms
CanvaInstagramFacebookLinkedInTwittersocial media management tools
Required Skills
social media strategiesCanvacontent calendarsbrand consistencycontent strategycaption writingcopywritingsocial media trends analysiscompetitor activity monitoringsocial media schedulingsocial media management toolssocial media analyticsperformance metrics trackingreportingInstagramFacebookLinkedInTwitter
Hard Skills
social media strategiescontent strategybrand consistencysocial media marketingCanvacontent calendarscaption writingcopywritingsocial media trends analysiscompetitor activity monitoringplatform updates monitoringsocial media schedulingpublishingsocial media management toolsperformance metrics trackingsocial media analyticsreporting and analysisclient-facing deliverablesInstagramFacebookLinkedInTwitter
Soft Skills
creativitydetail-orientedstrategic thinkingcommunicationorganizational skillscollaborationability to drive measurable performanceability to maintain brand voice and messaging
Keywords for Your Resume
Social Media Marketing Managersocial media managementdigital marketingCanvacontent calendarsbrand consistencycontent strategyInstagramFacebookLinkedInTwittersocial media schedulingpublishingsocial media trendscompetitor activityplatform updatessocial media analyticsperformance metricsreportingcampaign objectiveson-brand social media creativescaptionscopymeasurable performancedetail-orientedcommunicationorganizational skillsremotesocial media strategies
Deal Breakers
Comfort with job hours—6 pm to 2:30 am IST (Are you comfortable with the job's hours—6 pm to 2:30 am IST?), At least 1 year of experience in social media marketing (Required)
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