Social Media Specialist

Trillium Health Resources is hiring a Social Media Specialist to develop and execute content strategies that educate and engage key audiences around its programs and community impact. The role manages daily social media operations, content planning, and publishing while ensuring consistency with Trillium’s brand voice.

• Manage Trillium’s organic social media presence (content planning, publishing, community engagement),
• Develop and maintain a coordinated social media content calendar,
• Design, curate, and adapt accessible content aligned with brand and mission,
• Track performance metrics and prepare regular analytics reports with insights,
• Collaborate with internal teams to align messaging across communications channels

This position focuses on social media operations and content workflows rather than software engineering. You will manage a social media content calendar, create accessible content using design platforms, and track performance metrics to produce analytics reports and improve strategy.

The ideal candidate is a Social Media Specialist who can independently manage day-to-day organic social media operations, including content planning, publishing, and community engagement. They use performance metrics and audience insights to produce analytics reports and continuously improve engagement, while keeping messaging aligned to brand voice and organizational mission in a healthcare/managed care environment.