Position Details

Salary $54K – $67K USD / year

Type Full-Time

Experience mid

Exp. Years 2+ years

Education Bachelor’s degree

Category Marketing & Digital Marketing

About this role

Develop and execute Trillium Health Resources' social media strategy to educate and engage members, stakeholders, and providers. Manage day-to-day social media operations, content planning, publishing, and performance analytics while ensuring brand voice consistency across digital channels.

Key Responsibilities

Manage organic social media presence across approved platforms
Develop and maintain a coordinated social media content calendar
Design, curate, and adapt content using design platforms
Track performance metrics and prepare regular analytics reports
Collaborate with internal teams to align messaging across digital, print, and in-person communications

Technical Overview

Graphic design platforms and design tools (Adobe Creative Suite, Figma) used for content creation; analytics for performance measurement; collaboration with internal teams to align messaging.

Ideal Candidate

The ideal candidate has a bachelor’s degree and 2+ years’ experience using social media to promote business communications, with strong design skills (Adobe Creative Suite, Figma) and the ability to manage content calendars and analytics.

Must-Have Skills

High School Diploma/GED and six (6) years’ experience using social media to promote business communications and/or marketing; ORAssociate’s degree and four (4) years’ experience using social media to promote business communications and/or marketing; ORBachelor’s degree and two (2) years’ experience using social media to promote business communications and/or marketingValid driver’s licenseMust reside within Trillium’s Catchment of North Carolina

Nice-to-Have Skills

Concentration in Marketing (Social MediaDigital AdvertisingAnalyticsor Digital Communications)Experience in graphic design platforms such as Adobe Creative Suite (InDesignIllustratorPhotoshop)FigmaKnowledge of behavioral healthmental healthor substance use servicesCertifications in HubSpotHootsuiteLinkedIn or equivalent

Tools & Platforms

Adobe Creative SuiteFigmaHubSpotHootsuiteLinkedIn certifications

Required Skills

Social media managementcontent strategycontent calendaranalyticsreportinggraphic designAdobe Creative SuiteFigmabrand voicemessagingcollaboration

Hard Skills

Social media managementContent strategyContent calendarAnalyticsGraphic design toolsAdobe Creative SuiteFigmaBrand voiceMessaging

Soft Skills

Strong communicationCollaborationOrganizationAnalytical thinkingAttention to detail

Certifications

Preferred

HubSpot CertificationHootsuite CertificationLinkedIn Certification

Industry & Role

Industry Healthcare & Medical

Job Function Oversee the organization’s social media strategy and day-to-day execution.

Role Subtype Marketing & Digital Marketing

Keywords for Your Resume

social media specialistremotenorth carolinacontent strategycontent calendargraphic designadobe creative suitefigmabrandingbrand voicecommunicationanalyticsmarketingsocial media managementmarketing operationsAdobe Creative SuiteFigmaHubSpotHootsuiteLinkedIn certification

Deal Breakers

Not residing in North Carolina catchment, Lack of bachelor’s degree or required experience, No valid driver’s license

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