About this role
This remote social media specialist role creates social content that drives brand awareness and community growth. You will manage content calendars, produce written and visual assets, monitor social channels for trends and mentions, and report performance metrics to inform strategy.
Key Responsibilities
- Manage content calendars and scheduling
- Create written and visual content aligned to brand voice
- Monitor social channels for mentions and trends and engage audiences
- Track performance metrics and prepare monthly reports
- Collaborate on marketing campaigns and identify cultural moments
Technical Overview
The role focuses on content production and measurement using social media management tools, with design/video editing workflows in Canva, Figma, and Capcut. It also involves leveraging AI creation tools for content generation via prompt writing.
Ideal Candidate
The ideal candidate is an entry-level social media specialist who can create engaging written and visual content aligned to brand voice. They have hands-on experience scheduling content, monitoring social channels for trends and brand mentions, and reporting performance metrics monthly, using tools like Canva, Figma, and Capcut. Sprout Social experience is preferred, and the candidate should be comfortable using AI creation tools with effective prompts.
Must-Have Skills
Apply knowledge of major social media platformsCreate visual content using design tools such as CanvaFigmaor similar platformsEdit photo and video content using tools like Capcut or similar video editing softwareWrite clearengaging copy with strong attention to detail and brand voice consistencyUse social media management toolsLeverage AI creation tools and write effective prompts for content generationHold a Bachelor's degree in MarketingCommunicationsPublic RelationsJournalismor related fieldor equivalent practical experience
Nice-to-Have Skills
Sprout Social experience
Tools & Platforms
CanvaFigmaCapcutSprout SocialAI creation tools
Required Skills
Social media content creationcontent calendarsscheduling postsbrand voice writingvisual content creationCanvaFigmaCapcutsocial trend monitoringbrand mentionsperformance metrics trackingmonthly reportscontent strategyAI creation tools prompt writingcross-functional collaboration
Hard Skills
Social media content creationContent calendarsScheduling posts across all platformsBrand voice writingWritten copywritingVisual content creationDesign tools (Canva)Design tools (Figma)Photo editingVideo editingVideo editing tools (Capcut)Monitoring social channels for brand mentionsSocial trend monitoringEngaging audiences in a timely and authentic mannerPerformance metrics trackingMonthly reportingContent strategyCampaign collaborationAI creation tools prompt writing
Soft Skills
Cross-functional collaborationAuthentic audience engagementAttention to detailBrand voice consistencyTimely communicationCreativityCultural moment identification
Keywords for Your Resume
Social Media Specialistsocial contentbrand awarenesscommunity growthcontent calendarsscheduling postsbrand voicecontent strategysocial trendsbrand mentionsengage audiencesperformance metricsmonthly reportscampaignscultural momentssocial media management toolsSprout SocialCanvaFigmaCapcutphoto and video editingAI creation toolspromptsBachelor's degree in MarketingCommunicationsPublic RelationsJournalism
Deal Breakers
No ability to create visual content using Canva, Figma, or similar tools, No ability to edit photo/video content using Capcut or similar tools, Cannot write copy that maintains brand voice consistency
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