✦ Luna Orbit — Data & Analytics

Sr. Data Scientist, CRM

at General Motors (GM)

📍 Remote, US Remote 💰 $129K – $198K USD / year Posted March 25, 2026
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Position Details

Salary $129K – $198K USD / year
Type Full-Time
Experience senior
Exp. Years 5+ years
Education Masters’s Degree
Category Data & Analytics

About this role

This role involves developing analytics-driven solutions to optimize marketing strategies, measure campaign effectiveness, and analyze customer engagement across channels.

Key Responsibilities

  • Develop marketing models
  • Analyze customer data
  • Measure media effectiveness
  • Support campaign optimization
  • Create data visualizations

Technical Overview

Focus on marketing analytics, data modeling, visualization, and media measurement techniques using tools like Tableau, Power BI, Python, and R.

Ideal Candidate

The ideal candidate is a senior data scientist with over 5 years experience in marketing analytics, data modeling, and visualization. They possess strong skills in customer journey analysis and media measurement techniques.

Must-Have Skills

Marketing AnalyticsData ModelingData ScienceData VisualizationA/B Testing

Nice-to-Have Skills

Customer Journey DataMedia MeasurementMedia PlatformsCampaign OptimizationPrescriptive Modeling

Tools & Platforms

ExcelTableauPower BIPythonRMedia Measurement Platforms

Required Skills

Marketing AnalyticsCustomer Journey DataMedia MeasurementA/B TestingData ModelingData ScienceData VisualizationCampaign Optimization

Hard Skills

Marketing AnalyticsCustomer Journey DataMedia MeasurementA/B TestingData ModelingData ScienceData VisualizationCustomer AcquisitionRetention Strategies

Soft Skills

storytellingcommunicationcollaborationproblem-solvinganalytical thinking

Certifications

Preferred

Data Science CertificationMarketing Analytics Certification

Industry & Role

Industry Automotive / Marketing
Job Function Marketing analytics and customer data analysis
Role Subtype Data Scientist
Tech Domains Data & Analytics, Data Science, Data Visualization

Keywords for Your Resume

Senior Data ScientistMarketing AnalyticsCustomer JourneyMedia MeasurementA/B TestingData ModelingData VisualizationData ScienceCampaign OptimizationPrescriptive ModelsData AnalysisCustomer AcquisitionRetention StrategiesMedia PlatformsData Visualization ToolsCustomer Journey DataPrescriptive Modeling

Deal Breakers

Less than 5 years experience, No experience with marketing analytics or data science, Lack of proficiency in data visualization tools, No background in customer journey analysis

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