About this role
Senior Demand Generation Manager to own and scale programs driving marketing-sourced pipeline and revenue. This role leads campaigns across email, webinars, ABM, paid media, and content syndication, with a relentless focus on pipeline contribution and revenue outcomes.
Key Responsibilities
- Own end-to-end demand gen campaigns across email, webinars, paid media, ABM, and digital channels
- Build and manage the campaign calendar with the Director of Marketing
- Develop audience segmentation and targeted tactics aligned with ICP
- Design nurture programs moving prospects from MQL to opportunity
- Partner with paid media and GTM teams to maximize efficiency
Technical Overview
Hands-on marketing tech stack includes Pardot and Salesforce; data-driven optimization across funnel metrics, attribution, and ROI; experienced with ABM and multi-channel campaigns; uses AI tools to enhance efficiency.
Ideal Candidate
The ideal candidate is a senior demand generation leader with 5-7+ years in SaaS, proven ABM and Pardot/Salesforce expertise, and a hands-on approach to multi-channel campaigns. They are data-driven, collaborative, and able to tie demand-gen efforts directly to pipeline and revenue in a fully remote, global team.
Must-Have Skills
5-7+ years of B2B demand generation experienceProven track record of building and scaling campaigns that source pipeline and revenueProven experience building and running ABM programsDeep hands-on experience with Pardot (Account Engagement) and SalesforceStrong analytical skills; comfortable with funnel metricsattribution modelsand ROI analysisProficiency using AI tools to support daily executionExperience with A/B testinglead scoringand multi-touch nurture programsExcellent project management skills
Nice-to-Have Skills
Experience in Salesforce ecosystem or selling to Salesforce customersFamiliarity with ABM platforms (Demandbase6senseTerminusRollWorks)Experience working with Google Ads and LinkedIn AdsExperience partnering with Sales or RevOps on GTM workflowsExperience in remote/global teams
Tools & Platforms
PardotSalesforceGoogle AdsLinkedIn Ads
Required Skills
5-7+ years of B2B demand generation experiencedemand generationABMPardotAccount EngagementSalesforcelead nurturinglanding pagesformsemail sequencesA/B testinglead scoringattributionROI analysiscampaign managementpaid mediacontent syndicationcross-channel campaigns
Hard Skills
PardotAccount EngagementSalesforceABMemail marketingwebinarspaid mediacontent syndicationlead nurturinglanding pagesformsemail sequencesA/B testinglead scoringattributionROI analysiscampaign dashboardsdata analyticscross-channel campaigns
Soft Skills
data-drivenexecutioncollaborationcommunicationproject management
Keywords for Your Resume
Senior Demand Generation Managerdemand generationABMPardotAccount EngagementSalesforcelead nurturinglanding pagesemail sequencescampaign managementpaid mediacontent syndicationlead generationpipeline contributionattributionROI analysiscampaign dashboardsdata analyticscross-channel campaignsA/B testinglead scoring
Deal Breakers
No experience with Pardot or Salesforce, Lack of ABM experience, Inability to work in a remote environment
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