Position Details

Type Full-Time

Experience senior

Exp. Years 5-7+ years

Education Not specified

Category Marketing & Digital Marketing

About this role

Senior Demand Generation Manager to own and scale demand gen programs across email, webinars, ABM, and paid media to drive pipeline and revenue for a SaaS company. You will partner with Marketing and Sales to create targeted, measurable campaigns and leverage AI tools to accelerate execution.

Key Responsibilities

Own end-to-end demand generation campaigns across email, webinars, ABM, and paid media
Build and manage campaign calendar
Develop audience segmentation and targeted tactics
Design lead nurture programs from MQL to opportunity
Build and own ABM strategy and reporting

Technical Overview

Hands-on leadership of end-to-end demand gen operations using Pardot and Salesforce, ABM, landing pages, email nurture sequences, and multi-channel campaigns with emphasis on attribution and real-time dashboards. Leverage AI tools to accelerate experimentation and optimization.

Ideal Candidate

The ideal candidate is a senior marketer with 5+ years of B2B SaaS demand generation experience, expert in Pardot/Account Engagement and Salesforce, and a proven track record building ABM programs across multi-channel campaigns. They are data-driven, comfortable experimenting with AI tools, and adept at driving pipeline and revenue.

Must-Have Skills

5-7+ years of B2B demand generation experiencePardot (Account Engagement) and Salesforce experienceABM programs (target account selectionmulti-channeland reporting)AI tools for daily execution (ClaudeChatGPT)

Nice-to-Have Skills

Salesforce ecosystem experience or selling to Salesforce customersExperience with ABM platforms/tools: Demandbase6senseTerminusRollWorksExperience with paid media (Google AdsLinkedIn Ads)Experience partnering with Sales or Revenue Operations on GTM workflows

Tools & Platforms

Pardot (Account Engagement)SalesforceGoogle AdsLinkedIn AdsDemandbase6senseTerminusRollWorks

Required Skills

5-7 years of B2B demand generationPardot (Account Engagement)SalesforceABM (Account-Based Marketing) with multi-channel campaignsDemand generationGoogle AdsLinkedIn AdsA/B testingLead scoringNurture programsLanding pagesFormsEmail campaignsWebinarsROI analysisAttribution modelingAI tools (ClaudeChatGPT)

Hard Skills

Pardot (Account Engagement)SalesforceAccount-Based Marketing (ABM)ABM platforms: DemandbaseABM platforms: 6senseABM platforms: TerminusABM platforms: RollWorksGoogle AdsLinkedIn AdsA/B testingLead scoringNurture programsLanding pagesFormsEmail campaignsWebinarsROI analysisAttribution modelingAI tools (ClaudeChatGPT)

Soft Skills

Excellent communicationPresentation skillsAnalytical mindsetCross-functional collaborationProject management

Industry & Role

Industry SaaS

Job Function Lead growth-focused demand generation programs to drive pipeline and revenue for a SaaS company.

Role Subtype Demand Generation Manager

Tech Domains Account Based Marketing, Marketing Automation, Salesforce, Digital Marketing, ABM Platforms

Keywords for Your Resume

senior demand generation managerdemand generationb2b demand generationpardot (account engagement)account engagementsalesforceabmaccount-based marketingpaid mediagoogle adslinkedin adsai toolsclaudechatgpta/b testinglead scoringnurture programslanding pagesformsemail campaignswebinarsroi analysisattribution modelsPardot (Account Engagement)SalesforceABM (Account-Based Marketing)Demand generationGoogle AdsLinkedIn AdsA/B testingLead scoringNurture programsWebinars

Deal Breakers

5+ years B2B demand generation experience, Pardot (Account Engagement) and Salesforce experience, ABM experience, Ability to leverage AI tools for daily execution

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Sr. Demand Generation Manager

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