About this role
Citizens Financial Group is seeking a Senior Marketing Data Analyst for checking and deposit acquisition marketing. The analyst will partner with stakeholders as the Marketing Analytics Single Point of Contact (SPOC), optimizing campaign strategies through experimentation, measurement frameworks, and data-driven insights that improve efficiency and maximize customer net present value.
Key Responsibilities
- Translate marketing goals into analytic approaches and measurement frameworks
- Analyze data to produce actionable insights for marketing partners
- Design measurement approaches and interpret experimentation results
- Identify opportunities to improve marketing efficiency and recommend next actions
- Serve as the analytics SPOC and coordinate across stakeholders and data teams
Technical Overview
The role focuses on quantitative analytics for marketing: extracting and assessing data, defining measurement frameworks, supporting experimentation/optimization, and interpreting test results to recommend next actions. Deliverables are analytics insights communicated across technical and non-technical audiences, driving long-term customer growth across channels and markets.
Ideal Candidate
The ideal candidate is a senior marketing data analyst with 5+ years of quantitative analytics experience, including marketing analytics, financial modeling, and applied statistics. They can act as a marketing analytics SPOC, translating acquisition/testing goals into measurement frameworks, designing experimentation measurement approaches, and delivering actionable recommendations to both technical and non-technical stakeholders.
Must-Have Skills
5+ years of experience in quantitative analytics including marketing analyticsfinancial modelingapplied statisticsSupport experimentation and optimization efforts by helping design measurement approaches and interpreting test resultsDocument and communicate technical/analytic results to technical and non-technical audiences
Nice-to-Have Skills
Become an expert across marketing channelscustomer segments and key marketsProactively identify opportunities to improve marketing efficiency
Tools & Platforms
Not specified
Required Skills
Quantitative analyticsmarketing analyticsfinancial modelingapplied statisticscampaign performance analysiscustomer targetingmeasurement frameworksexperimentationoptimizationinterpreting test resultsactionable recommendationsdata extractiontechnical and non-technical communicationstakeholder collaborationcustomer net present value (NPV)long-term customer growth
Hard Skills
quantitative analyticsmarketing analyticsfinancial modelingapplied statisticscampaign performance analysiscustomer targetingmeasurement frameworksexperiment design measurement approachesinterpreting test resultsmarketing efficiency optimizationdata extractiondata analysisA/B testing (implied by experimentation/optimization)NPV (net present value) maximizationcustomer growth analyticsanalytics deliverablesdocumenting technical/analytic resultscross-functional collaboration with data science and analytics teams
Soft Skills
strategic mindsetstakeholder partnershipend-to-end ownership of analytics deliverablessynthesizing complex data into clear insightscommunication with technical and non-technical audiencescollaborationproactivityability to translate business goals into analytic approaches
Keywords for Your Resume
Sr Marketing Data AnalystSenior Marketing Data AnalystMarketing Optimization teamChecking & Depositscustomer targeting approachescampaign strategiesmarketing performancedata-driven insightsmarketing efficiencycustomer net present valuelong-term customer growthEnterprise Marketing teamMarketing Analytics Single Point of Contact (SPOC)analytics deliverablesmeasurement frameworksexperimentationoptimizationmeasurement approachesinterpreting test resultsactionable recommendationscustomer segmentsmarketing channelsquantitative analyticsmarketing analyticsfinancial modelingapplied statisticsdata extractiontechnical and non-technical audiencesstakeholder collaborationdata scientists and analystscampaign performance
Deal Breakers
Must have 5+ years of quantitative analytics including marketing analytics, financial modeling, or applied statistics
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