About this role
This Senior Marketing Manager role owns end-to-end integrated marketing campaigns to expand the Genius platform to an enterprise prospect audience. You will drive pipeline creation, acceleration, and expansion through targeted account programs, content, and multi-channel execution aligned with sales leadership.
Key Responsibilities
- Own campaign strategy and execution for Genius enterprise prospect audiences
- Partner with enterprise sales and leadership to define target accounts and engagement strategies
- Develop personalized multi-channel account-based programs and content
- Establish KPIs and attribution models tied to pipeline and deal outcomes
- Optimize campaigns continuously with performance data and sales feedback
Technical Overview
The role is focused on marketing analytics and performance management, including KPIs and attribution models tied to pipeline creation, deal velocity, win rates, and expansion. It requires building integrated campaign plans and optimizing in-flight using performance data, sales feedback, and insights from product teams.
Ideal Candidate
The ideal candidate is a senior B2B marketing leader with 7-10+ years of experience owning integrated campaign strategy and execution that drives pipeline creation, acceleration, and expansion. They have strong sales alignment to hit revenue targets, are highly data-driven (KPIs and attribution models), and understand enterprise buying committees and long sales cycles.
Must-Have Skills
7-10+ years of B2B marketing experience driving marketing campaigns and programsEnd-to-end campaign ownership for pipeline creationaccelerationand expansionStrong track record of sales alignment to achieve revenue targetsExperience measuring marketing impact on revenue and pipelineExcellent communication and storytelling skillsAbility to work with complex buying committees and long sales cycles
Nice-to-Have Skills
Experience in paymentsExperience in technologyExperience in fintechExperience in SaaSVertical-specific solutions experience (QSR or hospitality preferred)
Tools & Platforms
Marketing OperationsMarketing Operations performance dataMarketing attribution modelsSales enablement programs
Required Skills
B2B marketingcampaign strategycampaign executionintegrated marketing campaignaccount-based marketingABMpipeline creationpipeline accelerationattribution modelsKPIsdeal velocitywin ratessales alignmentrevenue targetsenterprise prospectingQSRFoodservice ManagementStadium & Eventscontent development
Hard Skills
B2B marketing campaign strategyIntegrated marketing campaign executionAccount-based marketing (ABM)Pipeline creationPipeline accelerationPipeline expansionMarketing analyticsAttribution modelingKPIsMeasuring marketing impact on revenue and pipelineSales alignmentTarget account strategyBuying group engagement strategiesContent development with product teamsMulti-channel program developmentDigital marketingEvents planningSales enablement contentPersonalized marketing programsPerformance optimization using performance datainsightsand sales feedbackMarketing subject-matter expertiseEnterprise prospect targetingQSR (Quick Service Restaurant) marketingFoodservice Management marketingStadium & Events audiences marketingPayments-only back book growth
Soft Skills
Cross-functional partnership with sales and business unit leadershipStorytellingCommunication (written and verbal)Ability to work in complex B2B environmentsStrategic thinkingAnalytical problem-solvingCollaboration with product and marketing operations teams
Keywords for Your Resume
Sr. Marketing ManagerSenior Marketing ManagerB2B marketingmarketing campaignsintegrated marketing campaignend-to-endcampaign strategycampaign executioncampaign optimizationaccount-based experience programsABMmulti-channelpipeline creationpipeline accelerationpipeline expansionenterprise prospect audiencetarget accountsbuying groupsengagement strategiesKPIsattribution modelsdeal velocitywin ratesexpansionsales alignmentrevenue targetscomplex buying committeeslong sales cyclespaymentstechnologyfintechSaaSQSRFoodservice ManagementStadium & Eventspayments-only back booksubject-matter expertmarketing performance datasales feedbackaccount-based marketing (ABM)
Deal Breakers
Must have 7-10+ years of B2B marketing experience driving marketing campaigns and programs, Must demonstrate sales alignment experience tied to revenue targets
Get matched to jobs like this
Luna finds roles that fit your skills and career goals — no endless scrolling required.
Create a Free Profile