Position Details

Salary $70K – $95K USD / year

Type Not Specified

Experience senior

Exp. Years Not specified

Education Not specified

Category Marketing & Digital Marketing

About this role

Obie is seeking a Senior Marketing Specialist to execute and optimize marketing initiatives across distribution channels and external marketing efforts. The role blends campaign strategy and execution, content development, and support for sales growth while strengthening Obie’s brand presence with agents, partners, and customers.

Key Responsibilities

Execute and optimize multi-channel marketing campaigns across email and lifecycle marketing
Support lifecycle and Digital Account Management (DAM) campaigns including onboarding and re-engagement
Leverage segmentation, personalization, and A/B testing to improve performance
Develop external content across blog, website, social media, and sales enablement collateral
Translate insurance and product concepts into clear marketing messaging

Technical Overview

This is a marketing execution role focused on lifecycle and channel marketing performance, including segmentation, personalization, and A/B testing. You will develop SEO-driven content and campaign assets such as landing pages and sales enablement collateral, aligned to product launches and brand voice requirements.

Ideal Candidate

The ideal candidate is a Senior Marketing Specialist who can execute and optimize multi-channel campaigns spanning email, lifecycle marketing, and product/channel marketing. They are strong in segmentation, personalization, and A/B testing, and can produce marketing-forward content (SEO, blog, website, social, and sales enablement) while translating complex insurance/product concepts into clear messaging for agents, partners, and customers.

Must-Have Skills

Execute and optimize multi-channel marketing campaigns across emaillifecycle marketingproduct marketingand channel distributionLeverage segmentationpersonalizationand A/B testing to continuously improve campaign performanceDevelop marketing-forward content across external channels including blogwebsitesocial mediaand sales enablement collateralTranslate complex insurance and product concepts into clearcompelling messaging

Nice-to-Have Skills

Support the iteration and rollout of lifecycle and Digital Account Management (DAM) campaignsContribute to SEO-driven content strategySupport content development for product launches

Required Skills

multi-channel marketing campaignsemail marketinglifecycle marketingproduct marketingchannel distributionDigital Account Management (DAM)segmentationpersonalizationA/B testingco-branded marketingcontent developmentSEO-driven content strategylanding pagessales enablement collateralbrand voice and consistencymessaging development

Hard Skills

multi-channel marketing campaignsemail marketinglifecycle marketingproduct marketingchannel distributionlead generationsales activity supportDigital Account Management (DAM)segmentationpersonalizationA/B testingco-branded marketing initiativestiered marketing support packagespartner marketing enablementcontent developmentSEO-driven content strategyblog contentwebsite contentsocial media contentsales enablement collaterallanding pagesresource hubscustomer education materialsbrand voice and consistencymessaging developmentcopywriting/marketing-forward content

Soft Skills

cross-functional collaborationiteration and optimization mindsetcommunicationstrategic supportability to translate complex concepts into clear messagingbrand consistency focuscollaboration with agents and partners

Industry & Role

Industry Insurance

Job Function Drive performance and execution of multi-channel marketing and content to support sales and brand growth.

Role Subtype Marketing Analyst

Keywords for Your Resume

Sr. Marketing SpecialistSenior Marketing Specialistmarketing initiativescampaign executioncontent developmentlifecycle marketingchannel marketingproduct marketingemailDigital Account Management (DAM)segmentationpersonalizationA/B testingco-branded marketing initiativesAgents and Partnerstiered marketing support packagesproduct launcheslanding pagesresource hubsSEO-driven content strategyblogwebsitesocial mediasales enablement collateralbrand voiceremotecollaborate with the Director and Marketing Manageremail marketingbrand voice and consistency

Deal Breakers

Inability to execute multi-channel marketing campaigns including email and lifecycle marketing, No demonstrated experience with segmentation, personalization, and A/B testing

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