About this role
Drive listener and subscriber growth for Amazon Music tiers of service by creating and launching product marketing initiatives. Own GTM strategy, customer research, and cross-channel marketing plans while partnering with product, finance, business intelligence, and industry/artist relations teams.
Key Responsibilities
- Develop and deliver GTM strategies and frameworks
- Conduct customer research for insights and brand positioning
- Oversee strategy, execution, and performance of cross channel global marketing plans
- Partner to develop product roadmaps for features driving MAUs and Listening Hours
- Integrate music and podcast artist content into the customer experience
Technical Overview
The role focuses on product marketing strategy and execution for a media streaming platform, including governance of go-to-market frameworks, customer journey improvements, and performance reporting against KPIs. It requires data-informed decision-making to influence awareness, adoption, engagement, and brand positioning.
Ideal Candidate
The ideal candidate is a senior product marketing manager who has driven GTM strategies and frameworks, conducted customer research, and built scalable marketing plans across multiple customer journeys. They are analytical and results-oriented, able to manage competing deadlines while partnering cross-functionally to improve key KPIs like Monthly Active Users (MAUs) and Listening Hours for Amazon Music.
Must-Have Skills
Develop and deliver GTM strategies and frameworksConduct customer researchOversee strategyexecutionand performance of cross channel global marketing plansPartner with various product teams to develop product roadmapsDrive listener growth across Amazon Music's tiers of serviceManage competing deadlinesReport to senior leadership on progress and upcoming projects
Tools & Platforms
Amazon Music
Required Skills
GTM strategies and frameworkscustomer researchbrand positioningcross channel global marketing plansproduct marketing strategiesreportingstakeholder managementcustomer journeysMonthly Active Users (MAUs)Listening HoursKPI improvementproject roadmapsdigital marketing experiencecross-functional collaborationpartner managementlistener growthsubscriber growth
Hard Skills
GTM strategies and frameworkscustomer researchbrand positioningcross channel global marketing plansproduct marketing strategiesreportingstakeholder managementcustomer journeysMonthly Active Users (MAUs)Listening HoursKPI improvementproject roadmapsbusiness acumendigital marketing experiencecross-functional collaborationperformance of cross channel global marketing planscompetitive analysismusic and podcast artist content integrationlistener growthsubscriber growth
Soft Skills
creative problem-solvingresults-orientedability to lead multiple projects simultaneouslymanaging competing deadlinescommunication skillsstakeholder management skillsindependent work under time constraintsinfluencing partnersleading partners to think biginvent and simplifyanalytical mindsetcross-functional leadershipproject execution
Keywords for Your Resume
Sr. Product Marketing ManagerSenior Product Marketing ManagerProduct Marketing ManagerGTM strategiesGo-to-Market strategiesGTM frameworkscustomer researchbrand positioningcross channel marketing plansglobal marketing plansproduct roadmapsMonthly Active Users (MAUs)MAUsListening HoursKPIkey performance indicatorscustomer journeysstakeholder managementcross-functional collaborationpartner managementdigital marketing experiencelistener growthsubscriber growthAmazon Musicproduct marketing strategies
Deal Breakers
Must demonstrate experience with product marketing GTM strategy and frameworks, Must demonstrate ability to manage cross-functional marketing and product roadmaps, Must be able to report on progress and upcoming projects to senior leadership
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