Position Details

Type Full-Time

Experience senior

Exp. Years 6+ years

Education Not specified

Category Marketing & Digital Marketing

About this role

Senior product marketing manager responsible for end-to-end GTM for DSPX initiatives across 20+ countries, including messaging, planning, and cross-functional enablement to drive awareness and adoption.

Key Responsibilities

Define go-to-market strategy for high priority product launches across 20+ countries
Develop messaging and positioning frameworks
Develop GTM plans with enablement teams to drive awareness and adoption
Influence product roadmaps with customer insights and competitive intelligence
Measure adoption and awareness with success criteria and reporting

Technical Overview

Emphasis on data-driven marketing using Excel and Tableau; strong cross-functional collaboration and program management.

Ideal Candidate

The ideal candidate is a senior product marketing manager with 6+ years of experience, proven ability to define GTM strategy, craft messaging, and drive adoption across multiple markets, with strong data analysis using Excel/Tableau.

Must-Have Skills

6+ years of professional non-internship marketing experienceExperience using data and metrics to drive improvementsExperience with Excel or TableauExperience buildingexecuting and scaling cross-functional marketing programsExperience leading go-to-market for consumer software or hardware product launches

Nice-to-Have Skills

Experience using SQL or other analytical toolsExperience with customer segmentationprofilingand targetingExperience managing complex projects and/or programs within a matrix environment

Tools & Platforms

ExcelTableauSQLPowerPointMS Office

Required Skills

go-to-marketmessagingcross-functional marketingdata-driven marketingExcelTableauSQLsegmentationtargetingGTM plans

Hard Skills

Go-to-marketmessagingdata-driven marketingExcelTableauSQLsegmentationtargetingcross-functional marketingprogram management

Soft Skills

communicationleadershipstrategic thinkingcollaborationadaptability

Industry & Role

Industry Retail

Job Function Own end-to-end product marketing for DSP experiences, from strategy to execution across global markets.

Role Subtype Product Marketing

Keywords for Your Resume

senior product marketing managerdspxdelivery service partner experiencego-to-marketmessagingpositioningawarenessadoptiondata-drivenexceltableausqlsegmentationtargetingcross-functional marketingmatrix environmentconsumer softwarehardware product launchesdata-driven marketinglaunch leadership

Deal Breakers

Less than 6 years marketing experience, No go-to-market leadership experience, No experience with Excel/Tableau

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Sr. Product Marketing Manager, Delivery Service Partner Experience

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