Position Details
About this role
Own go-to-market planning, messaging, positioning, and integrated launch execution for Kentik solutions targeting the Enterprise market. Partner cross-functionally with product management, revenue marketing, sales, and customer success to drive adoption and business impact.
Key Responsibilities
- Lead product marketing activities for Kentik Cloud, Synthetics, and Security
- Develop and own go-to-market plan, persona strategy, messaging, positioning, and storytelling for Enterprise
- Enhance and own integrated product launch program with cross-functional partners
- Oversee creation, audit, and maintenance of core marketing assets (messaging frameworks, value props, briefs, buyer narratives)
- Partner with revenue marketing, sales, channel teams to drive message pull-through and create enablement plays
Technical Overview
Marketing leadership for network intelligence products (Kentik Cloud, Synthetics, Security), translating product features and roadmap into end-to-end workflows, use cases, and buyer narratives.
Ideal Candidate
The ideal candidate is a senior product marketer with 4+ years of experience driving go-to-market strategy for high-growth software. They can own messaging, positioning, and integrated product launches across multiple products, and partner closely with product management, sales, and customer success to ensure market adoption in the Enterprise segment.
Must-Have Skills
Required Skills
Hard Skills
Soft Skills
Industry & Role
Keywords for Your Resume
Deal Breakers
Must have 4+ years experience in product or solutions marketing in a high growth software organization, Must have experience marketing IT, networking, management, and/or security solutions to practitioners and decision makers
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