About this role
Senior website program manager for Amazon Leo, owning global marketing website operations, SEO strategies, and content localization to drive performance and conversions.
Key Responsibilities
- Serve as primary liaison between UX, Engineering, Product, Marketing, Creative, and agencies
- Lead cross-functional planning and timelines
- Manage content parity and localization
- Develop data-driven SEO strategies and A/B experiments
- Drive global website performance and campaigns
Technical Overview
Marketing technology stack including CMS (Adobe Experience Manager), analytics (Google Analytics, Google Search Console), SEO tools (SEMrush/Ahrefs), and data visualization (Tableau).
Ideal Candidate
The ideal candidate is a senior marketing program manager with at least 5 years of experience leading cross-functional marketing initiatives, strong SEO and content management skills, and a proven ability to drive data-driven decisions across time zones and languages.
Must-Have Skills
Experience buildingexecuting and scaling cross functional marketing programs5+ years of professional program management or technical program managementDemonstrated ability to influence and drive alignment across diverse stakeholder groupsProven track record of managing complex review cycles with multiple decision-makers and leadership stakeholdersStrong executive presence with ability to confidently present data-driven recommendationsExperience using data and metrics to drive improvements and inform strategic decisionsExperience with Excel or TableauExperience developing and executing campaigns across a multitude of time zones and languagesProven experience in website content administrationExport Control: U.S. citizen or nationalU.S. permanent residentor lawfully admitted into the U.S. as a refugee or granted asylum
Nice-to-Have Skills
Familiarity with content management systems (CMS) and basic HTML/CSS; experience using Adobe Experience Manager (AEM)Knowledge of content quality processes and best practicesIn-depth knowledge of SEO principles and international SEOProficiency in Google AnalyticsGoogle Search ConsoleSEMrushAhrefs or similar toolsAbility to translate feature requests into technical specificationsExperience managing relationships with external agencies and vendorsAbility to simplify complex processes and drive operational efficiencyTrack record of navigating ambiguity and driving programs forward
Tools & Platforms
Adobe Experience ManagerExcelTableauGoogle AnalyticsGoogle Search ConsoleSEMrushAhrefs
Required Skills
cross-functional marketing programsprogram managementdata-driven decisionsExcelTableauCMSAdobe Experience ManagerHTMLCSSmultilingual contentwebsite content administrationSEOGoogle AnalyticsGoogle Search Console
Hard Skills
Cross-functional program managementdata analysisExcelTableauAdobe Experience ManagerContent Management SystemsHTMLCSSGoogle AnalyticsGoogle Search ConsoleSEMrushAhrefsSEOmultilingual contentwebsite content administration
Soft Skills
leadershipinfluencingexecutive presencecommunicationstakeholder managementproblem solvingdetail-orientedorganizationtime management
Keywords for Your Resume
Sr. Website Program ManagerAmazon Leomarketing website operationswebsite initiativesSEO content strategiesdata-driven decisionsA/B experimentationmarketing content optimizationmultilingual contentCMSAdobe Experience ManagerAEMHTML/CSSGoogle AnalyticsGoogle Search ConsoleSEMrushAhrefsExcelTableaucontent managementtranslation processesmarketing website managementSEO strategyA/B testing
Deal Breakers
5+ years of program management experience, Ability to influence across diverse stakeholders, Strong executive presence
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