Position Details
About this role
This role involves developing and executing go-to-market strategies for Okta’s infrastructure products, creating compelling messaging, and enabling sales teams to drive growth in a competitive market.
Key Responsibilities
- Define GTM strategy
- Develop product messaging
- Create marketing content
- Enable sales with tools and training
- Monitor market trends
Technical Overview
Focus on product positioning, messaging, developer tools, APIs, SDKs, and cybersecurity trends. Requires strategic planning and cross-functional collaboration.
Ideal Candidate
The ideal candidate is a senior product marketing professional with 6+ years of experience in cybersecurity or infrastructure, skilled in GTM strategy, content creation, and sales enablement. They excel in cross-functional collaboration and technical communication.
Must-Have Skills
Nice-to-Have Skills
Tools & Platforms
Required Skills
Hard Skills
Soft Skills
Industry & Role
Keywords for Your Resume
Deal Breakers
Lack of experience in product marketing, No background in cybersecurity or infrastructure, No experience with GTM strategies, Location not onsite at specified cities
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