About this role
Strategic Events Marketing Lead responsible for the end-to-end strategy, planning, and execution of a global events portfolio to drive pipeline and revenue in the voice security and AI space.
Key Responsibilities
- Develop integrated event strategy
- Plan and execute presence at key events
- Design owned events and experiences
- Integrate AI across event lifecycle
- Define KPIs and AI-enriched attribution with ops
Technical Overview
Hands-on with marketing automation platforms (Marketo, HubSpot, Salesforce) and event tech (Splash, Cvent); applies AI-enabled marketing, attribution modeling, and ABM to optimize event outcomes.
Ideal Candidate
The ideal candidate is a senior B2B events marketer with 10+ years of experience, owning large industry trade shows and executive programs; proficient with Marketo, HubSpot, Salesforce, Splash, and Cvent; skilled in AI-enabled marketing and attribution to optimize pipeline.
Must-Have Skills
10+ years of B2B marketing experience with field marketing and/or event marketingOwnership of large industry trade shows and executive-level programsHands-on experience using marketing automationCRMand event platforms (MarketoHubSpotSalesforceSplashCvent)Proven ability to use AI/ML-powered marketing toolsPersonalize messaging and content at scale while maintaining brand qualityAnalyze and forecast event performance and ROIAI-driven attribution modelsAbility to travel for key events as neededExcellent collaboration with SalesProduct Marketingand senior leaders
Nice-to-Have Skills
Experience in cybersecurityfraud preventionauthenticationcontact centersor voice/AI technologyAI-powered event experiences (chatbotslead capture)AI-driven content or session recommendationsReal-time sentiment and engagement analyticsFamiliarity with data visualization tools and AI-enhanced analytics in marketing reportingMentoring or leading junior marketers
Tools & Platforms
MarketoHubSpotSalesforceSplashCvent
Required Skills
B2B marketingfield marketingevent marketingtrade showsexecutive programsmarketing automationCRMMarketoHubSpotSalesforceSplashCventAI-powered marketing toolsgenerative AIprompt designaccount-based marketingdata-driven marketingattribution modeling
Hard Skills
B2B marketingfield marketingevent marketingtrade showsexecutive programsmarketing automationCRMMarketoHubSpotSalesforceSplashCventAI-powered marketing toolsgenerative AIprompt designaccount-based marketingdata-driven marketingattribution modelingremotetravelcybersecurity
Soft Skills
strategic thinkingproject managementcommunicationcollaborationleadershipadaptability
Keywords for Your Resume
strategic events marketing leadb2b marketingfield marketingevent marketingtrade showsexecutive programsmarketing automationCRMMarketoHubSpotSalesforceSplashCventAI-powered marketing toolsgenerative AIprompt designaccount-based marketingdata-driven marketingattribution modelingremotetravelcybersecuritystrategic events
Deal Breakers
10+ years of B2B marketing with events, unable to travel for events, no experience with Marketo/HubSpot/Salesforce/Splash/Cvent
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