Position Details
About this role
Own and execute a comprehensive Account-Based Marketing (ABM) strategy to attract and engage high-value enterprise accounts. Lead integrated multi-channel campaigns, collaborate cross-functionally with sales and marketing teams, and optimize performance using analytics.
Key Responsibilities
- Develop and refine ABM strategy aligned to organizational goals
- Plan and execute multi-channel marketing campaigns with cross-functional teams
- Leverage analytics and data analysis to track performance and implement improvements
- Partner with Strategic Director, Strategic Sales, and Strategic Accounts Team for unified account objectives
- Monitor and report effectiveness of ABM campaigns using data analysis
Technical Overview
This is a marketing strategy and execution role centered on ABM planning, segmentation, and multi-channel campaign management. The role emphasizes measurement and optimization through analytics and data analysis to drive ABM success metrics.
Ideal Candidate
The ideal candidate is a marketing professional with 5-7 years of experience focused on Strategic Account-based Marketing (ABM) and enterprise account growth. They have strong analytical and project management skills, can run integrated multi-channel campaigns, and partner effectively with sales and strategic account teams to execute and optimize ABM strategy.
Must-Have Skills
Required Skills
Hard Skills
Soft Skills
Industry & Role
Keywords for Your Resume
Deal Breakers
Must have 5-7 years of marketing experience with a focus on strategic or account-based marketing, Must have experience developing and implementing ABM strategies, Must have a bachelor’s degree or equivalent relevant work experience
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