About this role
Own and grow specific product lines (Predictive Analytics and Velera AI Assistant) with end-to-end responsibility for vision, strategy, profitability, and commercialization. Lead market research, competitive analysis, planning/budgeting, and sales enablement while ensuring compliance and effective stakeholder communication.
Key Responsibilities
- Create, manage, and implement an annual strategic plan, marketing plan and budget
- Forecast line revenue and profitability using internal capability/capacity and market demand plus competitive info
- Direct product commercialization including sales strategies, pricing comparisons, advertising methodology, competitive comparisons, and cost/benefit analysis
- Partner with Marketing Services to create advertising and promotional materials
- Conduct market evaluation activities (research, surveys, focus groups, pilot testing) and publish thought leadership
Technical Overview
The role is primarily product strategy and commercialization rather than hands-on software engineering. It includes technical analysis and execution for product initiatives, as well as compliance monitoring tied to predictive analytics and an AI assistant offering.
Ideal Candidate
The ideal candidate is a strategic product leader who owns product lines end-to-end, including product vision, annual strategic plans, and go-to-market commercialization. They have experience forecasting revenue and profitability, running competitive analysis, partnering with marketing to develop promotional materials, and leading market research such as surveys, focus groups, and pilot testing.
Must-Have Skills
Createmanageand implement an annual strategic planforecasting line revenue and profitabilitymanage and direct development of all product commercialization dutiespartner with Marketing Services to create and prepare advertising and promotional materialspartner with member credit unions and advisory group credit unions for market evaluationresearchsurveysfocus groupsand pilot testingcreate and publish or present thought leadership regarding trends and usage of assigned product linesensure effective communication of pertinent information to internal staff and external member-ownerslead and participate in meetings to support the executive committees
Required Skills
Product visionannual strategic planmarketing planbudgetforecasting line revenueforecasting profitabilityproduct commercializationsales strategiessolution differentiationpricing comparisonsadvertising methodologymarketing approachcompetitive comparisonscost/benefit analysismarket evaluationsurveysfocus groupspilot testingmarket trendsthought leadershipproduct compliancebusiness planssales support
Hard Skills
Product visionAnnual strategic planmarketing planbudget managementforecasting line revenueforecasting profitabilitygathering and analyzing internal capabilities and capacitycompetitive information analysisproduct commercializationsales strategiessolution differentiationpricing comparisonsadvertising methodologymarketing approachcompetitive comparisonscost/benefit analysisadvertising and promotional materialsmarket evaluation researchsurveysfocus groupspilot testingmarket trends analysisthought leadershipproduct compliancemonitor product compliance and mandatesbusiness planssales supportbudget development for productmarketing campaigns
Soft Skills
strategic thinkingleadershipcross-functional partnershipcommunicationstakeholder managementprioritizationanalytical thinkingexecutive committee presentationcollaboration with advisory groupspresentation skills
Keywords for Your Resume
Strategic Product ManagerProduct line ownerProduct visionannual strategic planmarketing planbudgetforecasting line revenueforecasting profitabilityproduct commercializationsales strategiessolution differentiationpricing comparisonsadvertising methodologycost/benefit analysismarketing approachcompetitive comparisonsmarket evaluationsurveysfocus groupspilot testingmarket trendsthought leadershipproduct compliancebusiness planssales support
Deal Breakers
Must have experience owning a product line with responsibility for growth and profitability, Must have experience forecasting line revenue and profitability, Must have experience with market evaluation activities (surveys, focus groups, pilot testing)
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