✦ Luna Orbit — Marketing & Digital Marketing

Team Leader, Category & Shopper Thought Leadership (CASTLY) - Enterprise Business Analytics (Chicago, IL preferred / Eden Prairie, MN / Austin, MN)

at Hormel Foods

📍 Chicago, IL, United States Onsite 💰 $117K – $164K USD / year Posted April 03, 2026
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Position Details

Salary $117K – $164K USD / year
Type Full-Time
Experience lead
Exp. Years 5+ years
Education Not specified
Category Marketing & Digital Marketing

About this role

Team Leader for Category & Shopper Thought Leadership (CASTLY) in the Enterprise Analytics group, driving category insights and shopper strategies across multiple channels for Hormel Foods.

Key Responsibilities

  • Set enterprise-wide vision for category/shoppers insights
  • Lead shelving/assortment/space strategies
  • Deliver periodic insight reporting
  • Oversea competitive intelligence
  • Collaborate across functions to elevate insights capability

Technical Overview

Leads advanced analytics and category management initiatives using syndicated data, planograms, and space planning tools; strong emphasis on executive-level storytelling and cross-functional collaboration.

Ideal Candidate

The ideal candidate is an experienced leader with 5+ years in category management or shopper insights in a consumer goods setting, proficient with syndicated data (Nielsen/Circana), planograms, and advanced Excel/PowerPoint, and capable of driving enterprise-wide category strategies with executive presence.

Must-Have Skills

None listed

Required Skills

Bachelor's degree; 5+ years in category management or shopper insights; leadership experience; syndicated data proficiency (NielsenCircana); assortment and space planning tools; advanced Excel and PowerPoint; executive communication; cross-functional influence; omni-channel retail knowledge; budget management

Industry & Role

Industry Retail
Job Function Lead enterprise category and shopper insights to drive retailer growth and category performance

Keywords for Your Resume

CASTLYTeam LeaderCategory & Shopper Thought LeadershipCASTLEnterprise Business AnalyticsCPGcategory insightsshopper insightsbusiness growth strategysyndicated data sourcesNielsenCircanaplanogramassortmentspace planningadvanced ExcelPowerPointcategory managementretail shelvingomni-channeldigital shelfRMN insightsexecutive presencevendor managementbudget managementMS OfficeexcelCategory managementShopper insightsCustomer strategySyndicated dataExcelMBAadv Excel

Deal Breakers

Bachelor's degree, 5+ years of CPG experience, Willingness to relocate to Chicago/Austin/MN locations, Authorized to work in the United States

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