Position Details

Salary $51K – $67K USD / year

Type Not Specified

Experience entry

Exp. Years Bachelor's degree and/or 1+ years experience in sales or management

Education Bachelor's degree

Category Sales & Business Development

About this role

This Territory Sales Representative role grows market share in a defined territory by building relationships with retail customers and store managers and executing the company’s sales and promotional plans. The role focuses on distribution expansion, increasing shelf presence, and reporting results regularly.

Key Responsibilities

Build and maintain retail customer relationships to increase market share
Execute sales plan through expanded SKU distribution and improved shelf space
Execute Annual Operating Plan (AOP) including promotional events and calendars
Submit regular recaps outlining objectives, results, barriers and opportunities
Stay abreast of product knowledge and competitor offerings

Technical Overview

The role is primarily sales-execution oriented: implement the sales plan via SKU distribution, shelf space improvements, displays, brand collateral placement, and Annual Operating Plan (AOP) promotional calendars. Use Microsoft Office Suite (Word, Excel, PowerPoint) to submit recaps and maintain reporting cadence.

Ideal Candidate

The ideal candidate is a Territory Sales Representative who can grow market share within a defined territory by building relationships with retail customers and store managers while executing the sales plan. They have a Bachelor's degree and/or 1+ years of sales or management experience, strong negotiation and communication skills, and proficiency with Microsoft Office Suite (Word, Excel, PowerPoint).

Must-Have Skills

building and maintaining relationships to increase market shareexecuting sales plan through expanded SKU distributionAnnual Operating Plan (AOP) executionMicrosoft Office Suite or related software (WordExcelPowerPoint)

Nice-to-Have Skills

experience in the non-alcoholic beverage spacesales or management experience in consumer productsworking directly with a beverage / consumer products industry

Tools & Platforms

Microsoft Office SuiteWordExcelPowerPoint

Required Skills

territory salesrelationship buildingmarket share growthdistribution expansionexpanded SKU distributionshelf spacedisplaysbrand collateralAnnual Operating Plan (AOP)promotional eventsrecaps reportingproduct knowledgenegotiationMicrosoft Office SuiteWordExcelPowerPoint

Hard Skills

build and maintain relationships to increase market sharesales plan executionexpanded SKU distributionimproved or increased shelf spacedisplaysplacement of brand collateral at retailAnnual Operating Plan (AOP) executionpromotional events and calendars executionsubmit regular recapsrecaps outlining objectivesresultsbarriers and opportunitiesproduct knowledge maintenancecompetitor product understandingretail customer engagementstore managers relationship developmentnegotiationMicrosoft Office SuiteWordExcelPowerPoint

Soft Skills

curioustenaciousgoal-orientedrevenue-focusedrelationship-buildingcustomer service skillsexceptional interpersonal skillsability to interact effectively with internal and external customersability to work independentlyability to work remotelyability to work as a teamstrong communication (verbal/written)positive energythoughtful approach to problem-solvingentrepreneurial spirit

Industry & Role

Industry Retail

Job Function Increase sales and market share for non-alcohol brands within a defined territory.

Role Subtype Sales Representative

Keywords for Your Resume

Territory Sales RepresentativeNon-Alcterritorymarket shareretail customersstore managersdecision makersincrease market sharedistributionSKU distributionshelf spacedisplaysbrand collateralAnnual Operating Plan (AOP)promotional eventspromotional calendarssales planrecapsobjectivesresultsbarriersopportunitiesproduct knowledgecompetitorsMicrosoft Office SuiteWordExcelPowerPointnegotiationrelationship-building

Deal Breakers

Bachelor's degree and/or 1+ years experience in sales or management (preferably non-alcoholic beverage/consumer products), Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint)

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Territory Sales Representative - Non-Alc

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