✦ Luna Orbit — Data & Analytics

Vice President, CB Marketing Analytics and Technology

at Comcast

📍 PA - Philadelphia, 1701 John F Kennedy Blvd Onsite Posted April 02, 2026
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Position Details

Type Full-Time
Experience executive
Exp. Years 15+ years
Education Bachelor's Degree
Category Data & Analytics

About this role

Executive leader responsible for shaping Comcast Business Marketing Analytics & Technology, defining the data ecosystem and MarTech stack, and delivering executive-level insights and optimized marketing performance across HQ and Regions.

Key Responsibilities

  • Define and execute the enterprise vision for Marketing Sciences & Analytics
  • Lead data governance, quality, and accessibility across core datasets
  • Lead advanced analytics including segmentation and propensity modeling
  • Manage the marketing technology stack (CRM, CDP, marketing automation)
  • Budget management and external partnerships

Technical Overview

Oversees data warehouse, analytics practices, and MarTech stack including CRM and CDP; drives advanced analytics, segmentation, propensity modeling, and marketing performance analytics; enables real-time/self-serve reporting and executive dashboards.

Ideal Candidate

The ideal candidate is an executive-level leader with 15+ years in marketing analytics and data science, proven experience running enterprise-scale analytics organizations, and deep expertise in marketing measurement, CRM/CDP technologies, and MarTech. They excel at translating data into strategic insight, driving cross-functional partnerships, and delivering executive-level reporting that ties insights to revenue growth.

Must-Have Skills

15+ years of experience in marketing analytics or related fieldsProven leadership of large analytics organizationsDeep expertise in marketing measurementcampaign analyticsperformance optimizationand competitive intelligenceExperience with large-scale customer data environments (subscription-based/recurring revenue)CRM/CDP technologiesAbility to balance strategic vision with operational executionBachelor's DegreeExecutive-level reporting experience

Nice-to-Have Skills

Advanced degreeExperience in telecom or enterprise environmentsExperience with AI-driven personalization

Tools & Platforms

CRMCustomer Data PlatformCDPMarketing automation platforms

Required Skills

Marketing analyticsdata sciencemarketing measurementcampaign analyticsperformance optimizationcompetitive intelligencedata governancedata integrityCRMCustomer Data PlatformCDPmarketing automation platformsdata warehousesegmentationpropensity modelingmarketing performance modelsexecutive reportingKPIROI

Hard Skills

Marketing analyticsData scienceData governanceCRMCustomer Data PlatformCDPMarketing automation platformsMarketing measurementSegmentationPropensity modelingMarketing performance modelsData warehouseAdvanced analyticsScenario modelingPerformance forecastingExecutive reportingKPIROIData architectureData integrity

Soft Skills

LeadershipExecutive communicationStrategic thinkingStakeholder managementCross-functional collaborationMentoringChange management

Industry & Role

Industry Telecom
Job Function Executive leadership of Comcast Business Marketing Analytics & MarTech to drive data-driven growth
Role Subtype Executive & General Management

Keywords for Your Resume

Marketing AnalyticsData ScienceCRMCustomer Data PlatformCDPMarketing AutomationSegmentationPropensity ModelingMarketing Performance ModelingData WarehouseExecutive ReportingKPIROIData GovernanceData IntegrityMarTechMarketing Sciences & Analyticslead-to-salesreal-time reportingExecutive Communication

Deal Breakers

Less than 15 years of relevant analytics leadership experience, Lack of CRM/CDP/MarTech experience, No Bachelor’s degree

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