About this role
Senior marketing leader responsible for shaping and executing XPRIZE's content and creative strategy across owned channels, ensuring cohesive branding and donor-facing storytelling that supports fundraising goals.
Key Responsibilities
- Narrative and Editorial Leadership
- Creative Direction and Brand Standards
- Digital Strategy and Audience Intelligence
- Content Planning and Calendar
- Owned-to-Earned Partnership
Technical Overview
Manages editorial voice, brand standards, digital measurement, email and SEO program, audience analytics, and creative production across multiple channels; leverages a marketing tech stack including DAM, email platforms, and analytics tools.
Ideal Candidate
The ideal candidate is an executive-level marketing leader with 12+ years in content strategy and editorial leadership, able to scale a nonprofit brand across owned channels and integrate earned media to support fundraising goals. Must manage a cross-functional team and external partners while sustaining a strong donor-first narrative.
Must-Have Skills
12+ years of experience in content strategyeditorial leadershipcommunicationsor integrated marketingwith at least 4 years in a senior leadership role managing teamsPortfolio demonstrating ability to translate complextechnical subject matter into narratives for multiple audiencesExperience leading owned and earned media integrationStrong data-driven digital measurementemail/SEO/segmentation/platform analyticsExperience managing graphic design work with internal and external partnersAbility to lead consultantsvendorsand agency partners alongside direct reportsExperience with marketing technology stacks including project management toolsDAM systems and/or Digital Asset Managementemail platformsand analytics toolsComfort operating in fast-moving environment with deadlinesInterpersonal skills to influencenavigate ambiguityand collaborate
Nice-to-Have Skills
Nonprofit / philanthropic fundraising experienceExperience with donor communications and sponsorship narrativesExperience in global or multi-channel campaignsExperience managing content calendars and templatesExperience building influencer/brand partnerships
Required Skills
Content strategyeditorial leadershipbrand voicebrand standardsdesign systemsdigital strategyemail strategyemail marketingseosearch engine optimizationaudience segmentationjourney optimizationcontent calendardigital asset managementdamcreative productionowned-to-earnedmedia relationsdonor communicationssponsor communicationsexecutive thought leadershipanalyticssocial media
Hard Skills
Content StrategyEditorial LeadershipBrand VoiceBrand StandardsDesign SystemsDigital StrategyEmail StrategyEmail MarketingSEOSearch Engine OptimizationAudience SegmentationJourney OptimizationContent CalendarDigital Asset ManagementDAMCreative ProductionOwned-to-EarnedMedia RelationsDonor CommunicationsSponsor CommunicationsExecutive Thought LeadershipAnalyticsSocial Media
Soft Skills
LeadershipCommunicationCollaborationStrategic ThinkingProblem-SolvingData-DrivenAdaptabilityInfluence without authorityCross-functional LeadershipRelationship Building
Keywords for Your Resume
VPContent & CreativeContent StrategyEditorial LeadershipBrand VoiceBrand StandardsDesign SystemsDigital StrategyEmail StrategyEmail MarketingSEOSearch Engine OptimizationAudience SegmentationJourney OptimizationContent CalendarDigital Asset ManagementDAMCreative ProductionOwned-to-EarnedMedia RelationsDonor CommunicationsSponsor CommunicationsExecutive Thought LeadershipAnalyticsSocial Media
Deal Breakers
Less than 12 years of relevant leadership experience, Lack of experience with owned-to-earned media integration, Insufficient nonprofit fundraising exposure
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