✦ Luna Orbit — Marketing & Digital Marketing

VP of Digital Marketing & Brand Community

at 1st Day School Supplies

📍 Remote, US Remote Posted April 02, 2026
Apply Now → ← Browse All Jobs

Position Details

Type Full-Time
Experience executive
Exp. Years 7+ years
Education Not specified
Category Marketing & Digital Marketing

About this role

A VP-level marketing leader is sought to own multi-brand digital marketing and brand community across three brands. The role combines content strategy, influencer and ambassador programs, PR, and data-driven engagement at scale with a 1M+ active customer base and 10,000+ school network.

Key Responsibilities

  • Develop and own marketing calendar across three brands
  • Build and maintain brand voice and visual aesthetic for each brand
  • Lead ambassador program activation across 10,000+ schools
  • Design and manage influencer campaigns and PR
  • Establish KPIs and provide regular performance reports

Technical Overview

Scope includes multi-channel content across Instagram, Facebook, TikTok, Pinterest; building ambassador programs; managing user-generated content; analytics to measure social and revenue impact.

Ideal Candidate

The ideal candidate is a VP-level marketing leader with 7+ years of digital marketing and brand community experience, who can scale ambassador and influencer programs across thousands of school networks and translate content into measurable e-commerce results.

Must-Have Skills

7+ years of progressive digital marketing experienceDirector-level leadership experienceExperience building multi-channel social media strategiesExperience leading influencer campaignsExperience developing ambassador or community programsStrong command of social analytics and content performance dataExperience marketing to familiesparentsor community organizations is a significant plus

Nice-to-Have Skills

Experience marketing to familiesparentsor community organizationsBudget managementRemote leadershipStartup/agency experience

Required Skills

['digital marketing''brand community''social media marketing''content strategy''content calendar''instagram''facebook''tiktok''pinterest''ambassador program''influencer campaigns''ugc''brand voice''analytics''kpis''e-commerce''leadership''cross-functional collaboration''remote']

Hard Skills

Social Media MarketingInstagramFacebookTikTokPinterestVideo Content CreationUGC (User-Generated Content)UGCAmbassador ProgramAmbassador ProgramsInfluencer CampaignsBrand VoiceContent CalendarContent StrategyAnalyticsKPIsKey Performance IndicatorsE-commerceBrand CommunityStorytelling

Soft Skills

LeadershipStrategic thinkingStorytellingCommunicationProject managementCross-functional collaborationOrganizational skillsAttention to detailEntrepreneurial mindset

Industry & Role

Industry Education & Training
Job Function Lead digital marketing and brand community across three brands
Role Subtype VP Marketing

Keywords for Your Resume

vp of digital marketingbrand communitydigital marketingbrand ambassador programmultichannel content strategyinfluencer campaignsPRUGCuser generated contentanalyticsKPIsbrand voiceinstagramfacebooktiktokpintereste-commerceparentsptacoachesschool administratorsthree brandssocial media marketingambassador programugccontent strategykpis

Deal Breakers

Lack of experience leading social media, influencer, or ambassador programs, Less than 7 years of experience, No multi-brand marketing leadership experience

Apply for this Position →

Get matched to jobs like this

Luna finds roles that fit your skills and career goals — no endless scrolling required.

Create a Free Profile