About this role
Responsible for designing, developing, and maintaining WordPress websites while optimizing performance and visibility through SEO and SEM. Also supports SEM campaign improvements and landing page conversion optimization using A/B testing.
Key Responsibilities
- Design, develop, and maintain WordPress websites
- Customize themes and plugins
- Optimize website speed, security, and SEO performance
- Manage WordPress CMS content updates and multimedia assets
- Optimize landing pages using A/B testing and improve SEM campaigns
Technical Overview
WordPress and front-end build work using HTML5, CSS3 (including SCSS), JavaScript, and PHP, with responsive design, speed/security/SEO optimization, and third-party API integrations. Uses GitHub/SVN for version control and works in an Agile environment with Jira/Trello; CI/CD with Jenkins is advantageous.
Ideal Candidate
The ideal candidate is a WordPress-focused web specialist with 5+ years of experience in front-end development and WordPress customization. They can optimize websites for performance, security, and search engine optimization (SEO), and they have hands-on experience with SEM/landing page improvements including A/B testing and ROI-focused campaign refinements.
Must-Have Skills
WordPressHTML5CSS3JavaScriptPHP for WordPress customizationfront-end developmentsearch engine optimization (SEO)responsive web designversion control systems (GitHub or SVN)
Nice-to-Have Skills
SCSSAngularReactDocker containersCI/CD pipelinesJenkinsCI/CD pipelines using Jenkinscloud services like AWS or AzureDevOps practicesA/B testing
Tools & Platforms
WordPressGitHubSVNJiraTrelloJenkinsDockerLinuxWindows Server
Required Skills
WordPressWordPress customizationHTML5CSS3SCSSJavaScriptPHPfront-end developmentresponsive web designSEOSEM best practiceslanding pagesA/B testingGitHubSVNAgileJiraTrelloJenkinsCI/CD pipelinesAWSAzureLinuxWindows ServerDockerMySQLPostgreSQLMicrosoft SQL ServerMongoDBSQLite
Hard Skills
WordPressWordPress customizationWordPress platform customizationHTML5CSS3SCSSJavaScriptAngularReactPHPfront-end developmentweb design principleswireframing toolsuser flow creationresponsive web designwebsite speed optimizationwebsite securitysearch engine optimization (SEO)SEM best practiceslanding page optimizationA/B testingWordPress CMScontent updates (textimagesvideosmultimedia)third-party APIsweb services integratione-commerce capabilities integrationdata visualization tools integrationGitHubSVNversion control systemsAgile development environmentJiraTrelloROI optimizationmatch types restructuringautomated biding strategiesad groups restructuringas copy enhancementLinuxWindows Server platformsDocker containersMySQLPostgreSQLMicrosoft SQL ServerMongoDBSQLitedatabase systemsdata visualization techniquesCI/CD pipelinesJenkins
Soft Skills
proactivecollaborationcross-functional collaborationtranslating wireframes and visual designs into functional web pagesattention to best coding practicesongoing monitoring
Keywords for Your Resume
WordPress Website SpecialistWebsite SEMWordPressWordPress customizationHTML5CSS3SCSSJavaScriptPHPfront-end developmentresponsive web designsearch engine optimization (SEO)SEMlanding pagesA/B testingGitHubSVNAgileJiraTrelloJenkinsAWSAzure
Deal Breakers
Minimum five (5) years proven experience developing and maintaining WordPress websites, Strong skills in HTML5, CSS3, JavaScript, and PHP for WordPress customization, Experience with responsive web design and SEO/SEM best practices, Proficiency with version control systems such as GitHub or SVN
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