✦ Luna Orbit — Marketing & Digital Marketing

Workload Automation Product Marketing Manager

at VMware

📍 4 Locations Onsite 💰 $123K – $198K USD / year Posted March 29, 2026
Salary $123K – $198K USD / year
Type Full-Time
Experience senior
Exp. Years 12+ years
Education Bachelor's degree
Category Marketing & Digital Marketing

Product Marketing Manager for the Automation division, focusing on global go-to-market strategy, messaging, and adoption for the Workload Automation portfolio in enterprise environments.

  • Develop product positioning and messaging
  • Lead GTM for releases and market launches
  • Create sales enablement content
  • Serve as subject-matter expert across teams
  • Conduct market and competitive research
  • Drive pipeline in partnership with Global Marketing

Role involves defining differentiation and messaging for Workload Automation offerings, leading GTM for new releases, and producing solution briefs, white papers, and sales enablement content; requires knowledge of enterprise scheduling and automation ecosystems, with preferred exposure to Automic and Control-M.

The ideal candidate is a senior product marketing professional with deep expertise in Workload Automation and enterprise scheduling, capable of designing global go-to-market strategy and compelling messaging to drive adoption across ITOps, DevOps, and DataOps audiences.

Bachelor's degree and 12+ years hands-on experience in Workload AutomationAbility to translate technical capabilities into business value for ITOpsDevOpsand DataOpsExceptional written and verbal communicationStrong analyticalcompetitive researchand strategic planningCross-functional collaboration with productengineeringand sales
AutomicControl-MExperience in enterprise softwareautomationobservabilityor related IT operationsPublic speaking to analysts and senior executivesStrong presentation skills
AutomicControl-M
Bachelor's degree12+ years in Workload Automationcross-functional collaborationstrong written and verbal communicationanalytical and strategic planningexperience translating technical capabilities into business valuecontent creationGTMmessagingpositioning
Workload AutomationEnterprise SchedulingOrchestrationAutomation ecosystemsAutomicControl-MGTMGo-to-MarketProduct MarketingMessagingPositioningSales EnablementCompetitive AnalysisCustomer Success StoriesWebinarsEventsAnalyst EngagementsWhite PapersSolution BriefsCross-functional CollaborationITOpsDevOpsDataOps
Exceptional written and verbal communicationStrategic thinkingMarket researchAnalytical thinkingCross-functional collaborationStorytellingPresentation skills
Industry SaaS
Job Function Lead global GTM strategy and messaging for Workload Automation offerings across the organization
Role Subtype Product Marketing Manager
workload automationproduct marketing managerautomation divisiongo-to-marketgtmmessagingpositioningenterprise schedulingorchestrationautomation ecosystemsAutomicControl-MWorkload Automation platformsITOpsDevOpsDataOpssales enablementwhite paperscompetitive analysiscustomer success storieswebinarseventsanalyst engagementsBachelor's degree12+ yearscontent creationsolution briefsmarketing content

Bachelor's degree not present, Less than 12 years of hands-on Workload Automation experience, Inability to translate technical capabilities into business value

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